Don Faul

Don Faul is a former U.S. Marine Corps platoon commander, Faul has held key operational roles in growth-oriented consumer technology companies such as Pinterest, Meta and Google.

New CrossFit CEO

CrossFit LLC today named Don Faul, an accomplished executive with more than eight years of CrossFit experience, as the company's new CEO.

"I met Don more than seven years ago, and I believe he is the perfect leader to bridge CrossFit's past, present and future," said former CEO Eric Roza. "From his military experience to his passion for box training, Don has seen firsthand how CrossFit can transform and save lives, so he understands the importance of growing our business and sharing our proven and unmatched health and fitness model around the world."

Professional Career

Prior to joining CrossFit, Faul was a general manager of Athosa smart clothing company whose product is designed to provide athletes and members of the military with actionable data on their muscle activity.

Before Athos, Faul was Chief Operating Officer of Pinterestwhere he led growth and international operations, customer service and other monetization efforts.

Previously, Faul was vice president of global online operations for Facebook and director of online sales and operations at Google.

First words as CEO

"At a time when global health trends are in decline, when people are hungry for personal connection and community, CrossFit is more important than ever," Faul said.

"I've experienced the impact of CrossFit firsthand, seeing how it helps people improve their fitness, reverse chronic diseases and build meaningful connections with other members of the CrossFit community. There are more than 14,000 CrossFit affiliates around the world who have changed the lives of millions of people. But we're just getting started. Our job is to share CrossFit with the rest of the world, so our affiliates and coaches can help and inspire the tens of millions of people we haven't yet reached."

Military background

Faul attended the United States Naval Academy, where he was a collegiate All-American in rugby.

After graduation, he served as a Marine platoon commander in the 1st Light Armored Reconnaissance Battalion and 1st Force Reconnaissance Company. He was in Afghanistan and Iraq.

After his service, Faul earned his MBA from the Stanford Graduate School of Business.

He currently resides in the San Francisco Bay Area with his wife and three daughters.